Hokis At The Armenian Music Awards 2000
-- Ani-Sevan Melidonian --
  November 17th, 2000 marked the date of the highly anticipated third annual Armenian Music Awards, which took place at Glendale’s 'legendary' Alex Theatre. Although relatively newer than other albums and acts represented, Hokis Volume Meg was nominated for three awards including Best Video for "Inche Butjarad," Best Dance Album and Best Newcomer. Among the formally-clad Awards show attendees, Hokis demonstrated its unconventional, laid-back style by arriving at the red-carpet affair in sneakers and fresh, extravagant attire. And sure enough, this relaxed and offbeat attitude fared well throughout the awards ceremony. Though in the end they weren’t AMA 'Anoush' statuette recipients, Hokis took this all in stride, maintaining entertainment and goodwill -- not awards and recognition -- as its #1 love, priority and purpose.

Hokis made a bold statement during the month of November by emerging onto the L.A. Armenian scene in a very big and noticeable way. Following a hectic week of performances, television interviews and a whirlwind of publicity, they appeared on the Armenian Music Awards with a live rendition of "Inche Butjarad," which is leading in votes as Favourite Performance of 2000 on the AMA website (armenianmusicawards.com). Later, a 3-track impromptu show, at the request of the hosts, surprised and energized partygoers at the AMA afterparty.

As the first-ever British-Armenians to create such a promising movement for music and youth, Hokis brought a fresh, vibrant and colorful flair to the already-exciting Armenian Music Awards. Photos and video clips of this glamorous event can be seen at the 'Photos/Videos' section on www.hokis.co.uk

 
The live performance of Inché Butjarad .asf 3Mb
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